Value creation

The value perceived by the customer is the basis for their willingness to pay and thus the basis for company profits. How you can influence it.

9 results found

Product design & service design

Smart Service: Business Models, Industry & Digital Management

Smart Services: Business Models, Industry & Digital Management. Unlock value creation with smart services. Services and customized business models for digitalization and business.

Customer analysis in B2B: Understanding purchasing behavior for marketing and sales in...

Customer analysis in B2B: Understanding purchasing behavior. Successful marketing and sales through targeted customer communication. Customer analysis in detail.

Data & Technology

AI-supported value optimization: Strategic profit maximization through intelligent algorithms

What you can expect in this article: While 70% of German SMEs still rely on traditional optimization approaches, AI pioneers are already achieving 15% higher profit margins and 25% better efficiency. This gap between technology leaders...

Data & Technology

IoT and B2B platforms: Digital approach to value creation and potential in...

IoT and B2B platforms: A digital approach to value creation in B2B. Key potential and expertise to unlock added value and achieve competitive advantages.

Data & Technology

AI and Predictive Analytics: Customer Needs Prediction

AI and predictive analytics to predict customer needs: Anticipate customer expectations and needs. Use AI for data-driven decisions.

Market & Ecosystem

Brand positioning for B2B companies: How to position in B2B

Brand positioning for B2B companies: How to position your brand in B2B. Learn how B2B companies successfully position their brands. Tips for B2B positioning.

Market & Ecosystem

Digital transformation: value creation, platform, industry, transformation, future

Digital transformation: value creation, platform, industry, transformation, future. Seize the opportunity! Successful transformation ensures value creation for companies.

Customer Business Case: Quantifying customer benefits

Value analysis & measurement

Developing ROI and B2B business cases: Quantifying customer benefits

ROI and B2B business case development in B2B sales. Quantify customer value and accelerate investment decisions. How successful companies use business cases.