Siegfried Lettmann

Profit Architect and Executive Interim Manager

Sales excellence, pricing and value creation . 

This is my value proposition to you.

I will temporarily take over operational management of the sales , pricing or marketing departments in order to quickly achieve measurable improvements in results. 

Professional experience Siegfried Lettmann

Background

Professional experience

This enables me

  • 12 years with the world market leader Miele , among others
    • Development of the US medical device market
      (after just 2 years the group's second largest sales market)
    • Responsibility for sales and service (technical customer service) of the Miele organization in Northern Germany
  • Global sales responsibility for the professional sector at the world market leader Kärcher
    • Customer segmentation and development of a segment-specific sales organization
    • Establishment of an international key account management
  • Professional and management experience
    • Global sales responsibility up to EUR 700 million
    • Disciplinary management experience with up to 450 employees
    • Restructuring, mergers, growth
    • Professionalization, digitalization, artificial intelligence
    • Extensive international and foreign experience

Characteristics

Siegfried in a nutshell ...

Information at a glance

Characteristics

In a nutshell ...

Information at a glance

  • Self-employed as Executive Interim Manager for >12 years
  • Very good customer references
  • Implementer with brains and strategic altitude
  • First think, then act – then act consistently
  • 2 x Interim Manager of the Year (2022 and 2018)
  • Interim Management Excellence Award
  • Founder of AQIM , the Association for Quality in Interim Management
  • Head of Studies and Lecturer for Interim Management at the EBS University of Business and Law
  • Offshore/blue water sailor , globetrotter
  • Digital junkie, AI enthusiast
  • Honest, uncomfortable, impatient, forward-looking
  • > 25 years happily married, 3 children
  • Real Northern Lights with southern assimilation phenomena
Siegfried Lettmann in a nutshell

Target group

The industry

Where my competencies are

Family entrepreneurs
Upper middle class
    • often family-run
    • usually 1,000 to 10,000 employees
    • international/global positioning
    • long-term orientation
    • Focus on safety and professionalization
    • Combining tradition with innovation
    • Managing directors as decision-makers
Mechanical engineering
Mechanical engineering
    • complex B2B sales processes
    • Project sales and after-sales service
    • highly internationalized
    • customized production
    • Automation and digitalization
    • technical excellence, engineering focus
    • Companies such as Meiko, Dürr, Emco-Test, Schuler, Rational…
  •  
Electrical equipment, electrical industry
Electrical industry
    • technically excellent, engineering-driven
    • strong export orientation
    • often industrial electronics and automation
    • high investments in R&D
    • often associated with automotive
    • Companies such as Miele, Kärcher, Fein, Wago, Stiebel Eltron …
Construction supply industry
Construction supply industry
    • Business often seasonal and weather dependent
    • Market access via wholesalers and direct sales
    • craftsman-oriented sales
    • Digitalization and BIM
    • Sustainability as a selling point
    • Companies such as Winkhaus, Sihga, Maco, Isover, Fischer, Wienerberger …
Sanitary industry
Sanitary industry
    • design and quality-driven products
    • Market access via wholesalers and direct sales to craftsmen
    • often strong seasonality, new construction and renovation
    • Sustainability as a selling point
    • very durable products
    • Companies such as Palme, Hewi, Kaldewei, Geberit …
Metal industry
Metal industry
    • Suppliers with sometimes strong dependencies
    • Cost optimization and price pressure are often the focus
    • long-term supply contracts predominate
    • Specialization in core competencies
    • Companies such as Fein, Stahlgruber Otto Gruber, Rehau, Hirschvogel …

About the "how"

Working method

Approach, methodology and tools

Practice

Reference mandates

Mandates at a glance

  • Head of Sales and Marketing global
    Mechanical engineering, EUR 330 million turnover, 3,500 employees
    → Case report on this mandate ( click )
  • Project Manager Merger 10 Sales Companies
    Mechanical engineering, EUR 100 million turnover, 600 employees
    → Case report on this mandate ( click )
  • General Manager (crisis situation)
    Construction supplier, EUR 12 million turnover, 60 employees
    → Case report on this mandate ( click )
  • Global Sales Manager (strategic turnaround)
    Power tools, EUR 160 million turnover, 2,300 employees
    → Case report on this mandate ( click )
  • Project Manager Business Development
    Timber construction, EUR 25 million turnover, 200 employees
    → Case report on this mandate ( click )
  • Head of Purchasing | Head of Sales | Head of IT (sequential, restructuring)
    Construction supplier, EUR 18 million turnover, 85 employees
    → Case report on this mandate ( click )
  • Head of Sales & Service
    Mechanical engineering, EUR 10 million turnover, 60 employees
    → Case study on this mandate (click)
  • Project Manager Business Development
    Sanitary industry, EUR 30 million turnover, 250 employees
    → Case report on this mandate ( click )
  • Project Manager Innovation Management
    Construction supplier, EUR 15 million turnover, 80 employees
    → Case report on this mandate ( click )
With his help, we made significant progress as a company without causing any internal disruption. His wealth of experience was a valuable asset in gaining the trust of our workforce.
Mechanical engineering, dishwashing systems for large-scale catering
Mechanical engineering companyManaging Director, EUR 330 million turnover
We were amazed at how quickly Mr. Lettmann recognized the company's complex situation and identified the most important areas of activity. Among the staff, there was not only satisfaction with Mr. Lettmann, but also genuine enthusiasm for him.
Mechanical engineering, dishwashing systems for large-scale catering
Mechanical engineering companyHead of Human Resources
It is thanks to interim manager Mr. Lettmann that, despite the enormous changes within the company, we were able to achieve and even exceed our planned sales and earnings targets without any compromises. The maximum possible transfer of know-how and experience was ensured.
Metal industry, fastenings in timber construction
Metal industry, construction suppliers | Fastening technologiesManaging Partner
His highly structured and methodical approach ensured rapid progress. He has a good knack for assigning tasks and identifying which department should be responsible for what. This enabled us to take action very quickly.
Mechanical engineering, dishwashing systems for large-scale catering
Mechanical engineering companyHead of Product Management
Siegfried Lettmann has provided excellent guidance and guidance for the complex development of the new business model.
Construction supplier, structural timber construction
Timber construction specialist retailerManaging Director
Mr. Lettmann first analyzed and identified the need for action and then developed a procedure for international price harmonization. This procedure takes into account uniform gross list prices, market prices, dealer purchase prices, and terms and conditions systems across Europe.
Metal construction, hand-held power tools
Power toolsManaging Director, EUR 160 million turnover
During his tenure as interim Head of Sales and Service for a mechanical engineering company specializing in hardness testing machines, Mr. Lettmann provided decisive impetus. Through his customer-focused approach and strategic development, he was able to sustainably strengthen the company's market position.
Mechanical engineering, hardness testing machines
Mechanical engineering | Hardness testing machinesManaging Director
Interestingly, Mr. Lettmann, as an external consultant, has significantly strengthened the internal corporate culture at MEIKO. With his credible demeanor and objective approach, he has managed to foster a willingness to change that hadn't existed before.
Mechanical engineering, dishwashing systems for large-scale catering
Mechanical engineering companyHead of Finance, EUR 330 million turnover
Through the strategic development of market strategies and sales channels in Germany, he has contributed significantly to the company's increased sales and market positioning. His analysis of the competitive landscape and targeted customer engagement measures have significantly improved the efficiency of sales processes.
Sanitary | Shower enclosures
Sanitary | Shower enclosuresManaging Partner
With his help, we were able to successfully launch our new service on the market. The interim manager's involvement quickly paid off. We are pleased to have been able to bring on board Mr. Lettmann, a true digitalization and sales expert. His commitment made it possible for us to tap into the new market.
Construction supplier, structural timber construction
Timber construction specialist retailerManaging Director
Thanks to Mr. Lettmann's commitment, we were able to put the company on a strategically sound footing within just a few months and achieve or even exceed all of our corporate goals. The collaboration was very constructive, open, and honest.
Structural timber construction
Metal industry, construction suppliers | Fastening technologiesManaging Partner

Professional suitability

Qualifications

This enables me to professionally ...

AI strategy consultant

Use AI sensibly and practically, various training courses

AI Design Sprint Facilitator

Introduce artificial intelligence quickly and effectively with added value

Digitalization in sales

Management Forum Starnberg

Business model innovator

Certified for business model innovation by RWTH Aachen University

Interim Executive (EBS)

Certification as Interim Manager by the EBS University of Business and Law

Management consultant

Certified as a management consultant by the Austrian Federal Economic Chamber

Project manager

Certified Project Manager according to Prince 2

Change Manager

Certified as Change Manager according to Prosci

Digital Transformation

of Sales Management, ESMT European School of Management and Technology

International Turnaround Management

Kufstein University of Applied Sciences

Workshop Master Facilitator

Effective workshop design that really makes a difference

Moderation of large events

Moderator School Baden-Württemberg

Quality Association AQIM

Founding member of the Association for Quality in Interim Management AQIM

Professional Association DÖIM

Accredited member of the umbrella organization Austrian Interim Management DÖIM

Director of Studies and Lecturer

Director of Studies and Lecturer of the Interim Executive Programme at EBS University of Business and Law

Mandate quality

Awards

How neutral third parties assess my mandates

Constantine Award

Constantine Award

A business award with international renown. The Constantinus Award is Austria's largest consulting, accounting, and IT award and has been presented annually since 2003. This award, often referred to as the "industry Oscar," has become a...

Read more

Interested?

Contact options

Here's how you can take the first step

Questions or want to talk?

Then simply get in touch so we can get to know each other and assess each other. Feel free to use one of these options:

  1. Choose an appointment (middle),
  2. write a message (right) or
  3. call +43 680 555 8616.

Discretion and confidentiality are a given. No commitment or obligation. References upon request.

Appointment scheduling

Here you can arrange a 15-minute telephone appointment for an initial meeting
Click here

News

Name

Expertise shared

Publications

Specialist topics and experiences

The specialist book from Vahlen-Verlag

PRICING

Die letzten Schätze heben: Gewinnsteigerung durch Preismanagement in B2B-Unternehmen

Dieses Buch entschlüsselt das wohl mächtigste Instrument zur Gewinnsteigerung, das viele Unternehmen noch immer zu stark dem Zufall überlassen: das Preismanagement. Es ist der mit Abstand größte Hebel auf den Unternehmensgewinn, und häufig liegen hier noch Schätze verborgen.

Dieses praxisorientierte Fachbuch verwandelt Pricing vom reaktiven Kostenfaktor zum proaktiven Werttreiber und liefert B2B-Entscheidern konkrete Werkzeuge, Fallbeispiele und Checklisten, um die verborgenen Potenziale in ihrem Unternehmen systematisch zu erschließen.

PRICING Die letzten Schätze heben - Gewinnsteigerung durch Preismanagement in B2B-Unternehmen
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