Profitable sales

through strategic transformation

Siegfried Lettmann, Interim Manager

Ihre Situation

Ihre Situation

As the managing director of a medium-sized family business, you may be faced with the challenge of transforming sales and marketing in a global environment while simultaneously increasing earning power and profitability , for example because your: 

  • Profit margins are under pressure
  • Market opportunities are not optimally utilized
  • Sales processes are inefficient

You want to strengthen the profitability of your company on the sales side

My offer

With my management experience at Miele and as global sales manager at Kärcher Professional, I support you as an interim manager:

  • higher market penetration through sales excellence
  • higher profits through optimal pricing and implementation
  • Optimize value proposition and business model and seize opportunities

Result : Profitable sales , higher profit margins

Proceed

For example, as Head of Sales/Marketing, I take over the management of this department, including day-to-day operations . In parallel, the agreed changes are implemented. 

Once the goals have been achieved and a successor has been trained, I will leave your company.

For this I have already been awarded “ Interim Manager of the Year ” twice.

Profit architect and interim manager

Siegfried Lettmann

An overview

  • Profit Architect and Executive Interim Manager
  • Kernfokus: profitabler Umsatz (CX Commercial Excellence, RGM Revenue Growth Management)
  • Core topics: sales excellence, price management and value creation
  • Deployment as Head of Sales & Marketing or as Project Manager
  • Industry expertise for mechanical engineering, electrical equipment/electrical industry, metalworking industry, construction supply industry
  • Experience from global champions such as Miele or Kärcher (global sales responsibility professional)
  • Sales responsibility up to EUR 700 million
  • Personalverantwortung bis 450 Mitarbeiter, Unternehmen i.d.R. 1.000 bis 10.000 Mitarbeiter
  • Extensive internationale Erfahrung, z.B. 3 Jahre U.S.A., >12 Jahre EU-Ausland, >10 Jahre globale Vertriebsverantwortung
  • Vielfache Auszeichnungen, u.a. zweimal als Interim Manager des Jahres (2022 & 2018)
Executive Interim Manager B2B Sales
More information
With his help, we made significant progress as a company without causing any internal disruption. His wealth of experience was a valuable asset in gaining the trust of our workforce.
Mechanical engineering, dishwashing systems for large-scale catering
Mechanical engineering companyManaging Director, EUR 330 million turnover
We were amazed at how quickly Mr. Lettmann recognized the company's complex situation and identified the most important areas of activity. Among the staff, there was not only satisfaction with Mr. Lettmann, but also genuine enthusiasm for him.
Mechanical engineering, dishwashing systems for large-scale catering
Mechanical engineering companyHead of Human Resources
It is thanks to interim manager Mr. Lettmann that, despite the enormous changes within the company, we were able to achieve and even exceed our planned sales and earnings targets without any compromises. The maximum possible transfer of know-how and experience was ensured.
Metal industry, fastenings in timber construction
Metal industry, construction suppliers | Fastening technologiesManaging Partner
His highly structured and methodical approach ensured rapid progress. He has a good knack for assigning tasks and identifying which department should be responsible for what. This enabled us to take action very quickly.
Mechanical engineering, dishwashing systems for large-scale catering
Mechanical engineering companyHead of Product Management
Siegfried Lettmann has provided excellent guidance and guidance for the complex development of the new business model.
Construction supplier, structural timber construction
Timber construction specialist retailerManaging Director
Mr. Lettmann first analyzed and identified the need for action and then developed a procedure for international price harmonization. This procedure takes into account uniform gross list prices, market prices, dealer purchase prices, and terms and conditions systems across Europe.
Metal construction, hand-held power tools
Power toolsManaging Director, EUR 160 million turnover
During his tenure as interim Head of Sales and Service for a mechanical engineering company specializing in hardness testing machines, Mr. Lettmann provided decisive impetus. Through his customer-focused approach and strategic development, he was able to sustainably strengthen the company's market position.
Mechanical engineering, hardness testing machines
Mechanical engineering | Hardness testing machinesManaging Director
Interestingly, Mr. Lettmann, as an external consultant, has significantly strengthened the internal corporate culture at MEIKO. With his credible demeanor and objective approach, he has managed to foster a willingness to change that hadn't existed before.
Mechanical engineering, dishwashing systems for large-scale catering
Mechanical engineering companyHead of Finance, EUR 330 million turnover
Through the strategic development of market strategies and sales channels in Germany, he has contributed significantly to the company's increased sales and market positioning. His analysis of the competitive landscape and targeted customer engagement measures have significantly improved the efficiency of sales processes.
Sanitary | Shower enclosures
Sanitary | Shower enclosuresManaging Partner
With his help, we were able to successfully launch our new service on the market. The interim manager's involvement quickly paid off. We are pleased to have been able to bring on board Mr. Lettmann, a true digitalization and sales expert. His commitment made it possible for us to tap into the new market.
Construction supplier, structural timber construction
Timber construction specialist retailerManaging Director
Thanks to Mr. Lettmann's commitment, we were able to put the company on a strategically sound footing within just a few months and achieve or even exceed all of our corporate goals. The collaboration was very constructive, open, and honest.
Structural timber construction
Metal industry, construction suppliers | Fastening technologiesManaging Partner

Profitable sales through

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How excellent sales can increase value

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What you can expect in this article: This comprehensive text is aimed at managing directors and sales managers in medium-sized manufacturing companies who want to use customer relationship management as a strategic lever for success. The focus is explicitly on...

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Profitable sales through

Professional pricing

How to use price management to maximize profits

Das Fachbuch aus dem Vahlen-Verlag

Pricing

Die letzten Schätze heben: Gewinnsteigerung durch Preismanagement in B2B-Unternehmen

Dieses Buch entschlüsselt das wohl mächtigste Instrument zur Gewinnsteigerung, das viele Unternehmen noch immer zu stark dem Zufall überlassen: das Preismanagement. Es ist der mit Abstand größte Hebel auf den Unternehmensgewinn, und häufig liegen hier noch Schätze verborgen.

Dieses praxisorientierte Fachbuch verwandelt Pricing vom reaktiven Kostenfaktor zum proaktiven Werttreiber und liefert B2B-Entscheidern konkrete Werkzeuge, Fallbeispiele und Checklisten, um die verborgenen Potenziale in ihrem Unternehmen systematisch zu erschließen.

PRICING Die letzten Schätze heben - Gewinnsteigerung durch Preismanagement in B2B-Unternehmen
Rezension
Kaufen
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The basis for business:

Value creation

Creating and communicating value

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Only for a short time:

Interim Management

Targeted support for companies

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From practice:

Successful interim mandates

Client references, sample mandates, practical cases

From practice:

Interim Mandate

Client references, sample mandates, practical cases

No more posts available.

Interested?

Contact options

Here's how you can take the first step

Questions or want to talk?

Then simply get in touch so we can get to know each other and assess each other. Feel free to use one of these options:

  1. Choose an appointment (middle),
  2. write a message (right) or
  3. call +43 680 555 8616.

Discretion and confidentiality are a given. No commitment or obligation. References upon request.

Gespräch vereinbaren

Here you can arrange a 15-minute telephone appointment for an initial meeting
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